Corporate Headquarters, Palo Alto, CA
Chief Executive Officer and Cofounder
Fedele Bauccio cofounded Bon Appétit Management Company, which provides food service to corporations, universities, and museums in 32 states, in 1987. Fedele and Bon Appétit have revolutionized the food service industry both by introducing fresh, made-from-scratch food to the contract market and by pioneering environmentally and socially responsible practices designed to create a more sustainable food system. From the beginning, Bon Appétit has been committed to the health of its customers, striving for the freshest ingredients, banning MSG and trans fats. The launch of our Farm to Fork program in 1999 — long before “locavore” entered the dictionary — marked the first of our many commitments to widening that focus to the communities in which we operate, and to the planet itself. Bon Appétit is the first food service company to commit to serving only seafood that met Seafood Watch sustainability guidelines (in 2002), to reducing antibiotic use in farm animals (2003), to serving only rBGH-free milk (2003) and cage-free eggs (2005), to tackling food’s role in climate change (2007), and to addressing farmworker rights (2009). Most recently, Bon Appétit announced a comprehensive animal welfare plan, including switching to 100% humanely raised ground beef (effective immediately) and to phasing out all pork raised with gestation crates by the aggressive date of 2015. Fedele's work has been honored by many nonprofit and industry groups. Most recently, the International Association of Culinary Professionals bestowed its Lifetime Achievement Award, and the James Beard Foundation recognized his contributions with one of its inaugural Leadership Awards, along with First Lady Michelle Obama and eight others. The Natural Resources Defense Council chose him for its first Going Green Award, in 2009, and in 2007 he was named a Seafood Champion by Seafood Choices Alliance. From 2006-2008, he served on the Pew Commission on Industrial Farm Animal Production. He is currently a board member of Compass Group North America. Fedele graduated from the University of Portland with a master's degree in business administration in 1966 and a bachelor's degree in economics in 1964. [Go to extended bio]
Chief Operating Officer
With more than four decades of leadership in the food service industry, Michael Bauccio is the blueprint of operational excellence. He began his food service career in 1971 with Saga Corporation’s Education Division, and in 1988 launched Bon Appétit’s Education Division. Bon Appétit revolutionized university dining with a new model that brought in professional chefs to cook delicious food entirely from scratch. Following the success of the educational division, Michael took over operation of all Bon Appétit's business divisions — education, corporate, and specialty restaurants and museums. He continues to drive change and innovation at the unit level, while also directing support personnel in marketing, culinary development, recruiting, and finance. Thanks in part to the outstanding customer-focused operations team that Michael has methodically built, Bon Appétit has been recognized as the industry leader for premier onsite restaurant quality food, coupled with an industry-best 99% client retention rate. Michael’s unwavering commitment to our people and his insistence on maintaining attentive and personal relationships with clients have been integral to our success.Michael has been involved with the President's Institute, Council of Independent Colleges, for many years. He has a bachelor’s degree in economics from California State University, Northridge. [Go to extended bio]
Chief Financial Officer
Chief Financial Officer, Bon Appétit Management Company Foundation
Liz Baldwin has been part of the Bon Appétit story from the beginning; in fact, before the beginning: she was an officer of the original Bon Appétit Catering Company, which CEO Fedele Bauccio purchased in 1987 and relaunched as an onsite food service provider, Bon Appétit Management Company. Liz is our most senior employee, the primary financial steward of the company and a keeper of much of the corporate lore and history. Many of her team have been with the company for more than a decade, some since they were student workers in college. Prior to joining Bon Appetit, Liz spent several years in banking, serving in management roles in operations as well as commercial lending. Today, Liz directs our business in the areas of finance, accounting, human resources, information systems, payroll, audit and administration. Balancing the needs of our clientele and operations teams while maintaining our compliance in an ever-increasing regulatory environment remain Liz’s primary responsibilities and her central focus. In keeping with the company’s ongoing commitment to the community, Liz has served on the advisory board of La Cocina, a small incubator for Latino food-service entrepreneurs; the Board of Directors of Servo Dynamics, Inc.; and the Community Advisory Board of the Everest Charter High School. She is involved with Slow Money, which helps people/companies invest in food and farms in their local communities. In 2009 she was honored by the San Francisco Aids Emergency Fund as its “Person of the Year.” Liz graduated from the University of California, Santa Barbara, with a B.A. in English and additional studies in economics and accounting at University of California, Berkeley.
Vice President of Strategy
President, Bon Appétit Management Company Foundation
Maisie Greenawalt joined Bon Appétit Management Company in 1994 and has since been instrumental in shaping our overall strategic direction. Maisie oversees Bon Appétit’s culinary development and purchasing policy efforts as well as leads the marketing and communications initiatives. Additionally, Maisie is cofounder and president of the Bon Appétit Management Company Foundation, whose mission is to educate people about how their food choices affect the global environment and local economies. In 1999, Maisie helped develop the Farm to Fork program, a groundbreaking company-wide initiative to buy locally, and has since helped create and launch a number of Bon Appétit’s other progressive sustainable initiatives and purchasing policies, among them the Circle of Responsibility program in 2003, farm-animal antibiotics reduction in 2002, and the Eat Local Challenge and cage-free shell eggs in 2005. Most recently, Maisie has been focused on farmworker rights. She is on the board of Food Alliance, North America's most comprehensive third-party certification for the production, processing, and distribution of sustainable food; and on the board of a new integrated labor standards initiative led by United Farm Workers, Pesticide Action Network, and the Consumer Federation of America. She was named a Silicon Valley Woman of Influence in 2012. Maisie graduated from Cornell University’s School of Hotel Administration. [Go to extended bio]
Bonnie Azab Powell
Director of Communications
Bonnie Azab Powell is the former food editor of the environmental newsmagazine Grist and deputy editor of Edible San Francisco. Bonnie cofounded one of the very first food-politics blogs, The Ethicurean, in May 2006 — a term she and her friends coined to describe someone who was interested in sustainable, organic, local, and ethical (SOLE) food that also happens to be quite tasty. Obsessed with our broken food system, she switched from writing freelance business and technology articles to those about SOLE food. Her writing has appeared in the Washington Post, Mother Jones, San Francisco Chronicle, Gastronomica, Meatpaper, and elsewhere. Also in 2006, she launched and administered several Community Supported Agriculture programs for Bay Area meat producers. She continues to run Clark Summit Farm’s CSA and to assist with Soul Food Farm's. Bonnie has a B.A. in English from the College of William and Mary and an M.A. from the University of East Anglia in fiction.