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Seeking relief from South Florida’s soaring heat, outdoor workers in South Florida appealed to politicians in Miami-Dade and Tallahassee for help. They got none. Now, a coalition of farmworkers from South-Dade and Immokalee intend to take their campaign directly to the powerful fast food and grocery industries that buy the produce they harvest.
The issue of farmworker exploitation is one that is often ignored, due to a disconnect between consumers and what they buy at supermarkets; the movie aims to change this mindset.
A small, marginalized group of tomato pickers has changed the way corporate behemoths do business, and their strategy could well take off.
Equitable Food Initiative raises wages and increases quality control.