When we announced Bon Appetit Management Company’s new approach to curbing climate change, the Low Carbon Diet, of course we hoped that people would take notice. We were thrilled, however, with the wide range of coverage that the story garnered.
Prior to our announcement, the message that food choices have a great impact on climate change had not been put forward in the mainstream media. There has been plenty of instructions to consumers to change light bulbs and drive less but not much attention to the food choices we make everyday. Thankfully the Low Carbon Diet is changing that discussion.
In addition to great pieces on CNN’s In the Money and CNN Radio, the Low Carbon Diet was featured in newspapers, blogs, and TV shows around the country…
- Carol Ness of the San Francisco Chronicle suggests guests should ask for One Burger, Hold the Carbon.
- Local news picked up the story. Here’s a transcript of a piece done by an ABC-affiliate station in the Bay Area.
- One of our favorite blogs, Local Forage, took notice.
- Juliana Williams, a student at Whitman College which is served by Bon Appetit, blogged about An Earth Day Special
- Travel and entertainment writer Michael Breckenridge included the Low Carbon Diet in his recent piece Embracing the Low Carbon Lifestyle
- We’re even garnering international attention like this entry on Global Cool out of the UK.
- Newspapers in our own backyard have taken notice as well. The Palo Alto Daily News ran a story entitled Campaign aims to cut emissions: ‘Low-carbon diet’ hopes to take bite out of greenhouse gases
In addition to the great PR for Bon Appetit, we’re happy to see consumers being given simple advice that they can use to reduce carbon emissions. After all, we all eat!
– Maisie Greenawalt, Director of Communications & Strategic Initiatives